The Living Kidney Donation Program was a deeply impactful project that aimed to raise awareness and educate the public about the importance of living kidney donations. As the lead graphic designer, I was responsible for creating a comprehensive visual campaign that effectively communicated the program's mission and benefits.
Project Scope:
Objective: Design educational materials to inform and encourage potential donors.
Target Audience: Potential donors,, health care professionals, and the general public.
Design Approach:
Visual Identity: Developed a cohesive, empathetic visual identity with calming colors, approachable typography, and meaningful imagery.
Educational Materials: Designed brochures and digital content explaining the donation process and benefits.
Impact:
Increased Awareness: Boosted awareness and inquiries about living kidney donation.
Positive Feedback: Received praise for the clarity and effectiveness of the educational materials.
This project demonstrated the power of thoughtful design in making a real-world impact, contributing to a cause that saves lives.
