The Impossible Campaign aimed to inspire children and parents overcoming various illnesses. As the lead graphic designer, I created impactful visuals surrounding the theme: "Making impossible possible,"
Project Scope:
Objective: Inspire and motivate children facing health challenges that the best care is at Corewell Health Helen DeVos Children's Hospital.
Target Audience: Children with illnesses, their families, health care professionals, and the general public.
Design Approach:
Visual Identity: Used bold colors, powerful typography, and compelling imagery to evoke determination and resilience.
Campaign Materials: Designed pull-up banners, social media graphics, and digital ads highlighting stories of children overcoming health challenges.
Messaging: Developed motivational messages flipping the idea of something negative or scary into a hope-filled outcome.
Impact:
Increased Engagement: Boosted engagement for Corewell Health Helen DeVos Children's Hospital and inspired children and families to share their stories.
Positive Feedback: Received praise for the powerful and motivating visuals.
Enhanced Visibility: Significantly increased brand awareness and encouraged a mindset that anything is possible through receiving care at Corewell Health.
This project demonstrated thoughtful design and motivational messaging in inspiring positive change for children facing health challenges.
